Brushing your teeth.

Having a bit of a sore throat today - probably due to the dinner I had
lat night, and the fact that I didn't brush my teeth.

That got me thinking - brushing your teeth - why is it that I choose
not to do it, even though I know from experience what could happen if
I choose not to do so?

Well, I have a theory about this, so strap in, behavioural economists.

As a teenager (whose parents don't really police me anymore on whether
I brush my teeth or not), I can choose for myself whether I'm brushing
my teeth or not. I know that the cost of not brushing my teeth will be
a sore throat the next day.

However, last night, I chose to ignore the cost, because I didn't
really think about it. Furthermore, I didn't really care at that time,
whether I have a sore throat the next day or not. You could say this
is a case of discounting the future - the future cost of not brushing
is just not significant enough at that time to make me drag myself to
the toilet.

And besides, the tap water in my house smells fishy, which just isn't
right. So in my case, the act of not brushing my teeth, which seems
irrational, is actually rational.

Gosh, I love behavioural economics!

Sent from my iPhone