I'm going to do something different this time. Since this announcement is supposed to have a new product, I'm going to make a scorecard of what I EXPECT from the announcement - everytime Jobs & Co. announces something that is in my list, they earn marks. Then, we sum up the scores to see how well the team's reality distortion field fared.
So, let's start, shall we?
(Mark breakdowns are shown for clarification. Each line shows how less marks may be rewarded if the full criteria is not met.)
The Apple "Come See Our Latest Creation" Announcement Exam Scorecard.
Section A: The Tablet. Maximum marks = 100m
1) Connectivity: GPS, 4G, and 802.11n (10m)
Award 2m for GPS.
Award 4m for 4G; 2m for HSDPA/3G
Award 4m for 802.11n; 2m for 802.11g)
2) UI & Software: Multi-touch, OS X, App Store, Book Store, Interactive Books (30m)
Award 2m for Multi-touch
Award 4m for use of Project-Natal-esque UI control
Award 4m for Book Store
Award 4m for interactive books / incorporation of videos/web technology in books.
Award 8m for Mac OS X Leopard; 4m for new flavour of OS X; 1m for iPhone OS
Award 8m for App Store or SDK plans
3) Hardware: Screen, I/O, Internals & Externals (40m)
Award 2m for front-facing camera
Award 2m for mic
Award 2m for 3.5mm headphone jack; 1m if headphone jack is recessed
Award 2m for MagSafe; 1m if 30-pin dock connector
Award 2m for USB port (mini or input)
Award 2m for SD slot
Award 4m for capacity ≥32GB
Award 4m for OLED or colour e-Ink screen; 3m for OLED; 2m for LCD; 1m for monochrome e-Ink
Award 4m for ≥300ppi; 2m for ≥160ppi; 0m otherwise
Award 8m for ≥8 hours of standby battery life; 1h for every hour if less
Award 8m for Nvidia Tegra or PA Semi chip; 4m for Core i3 or Atom; 1m for anything more powerful than i3/ less powerful than Atom.
4) Availability and Pricing (16m)
Award 4m for Worldwide release; 2m if in the UK; deduct 4m if only in the US
Award 4m if available immediately; 3m if available before 31 March 2010; 2m before Q2'10; minimum 2m if a firm date is given, regardless of period.
Award 8m if less than US$499 on contract OR US$699 standalone; 4m for either; 0 if more
5) Design (4m)
Award 4m if it looks good/original; Deduct up to 10m if it looks anything like an enlarged iPhone.
Section B: iPhone OS 4.0. Maximum marks = 50m
1) Features of updates (30m)
Award 4m if Home Screen is updated
Award 4m for syncing over WiFi
Award 6m for multitasking of any sort
Award 6m for new UI
Award 10m max, where every 2m is earned for every additional feature they can list/name, excluding the ones listed above
2) Availability of updates (20m)
Award 10m if available immediately; 8m if within 1 week of announcement; 5m if within 1 month; 3m if within Q1'10; 1m if within 2010
Award 10m if available for all iPods & iPhones; take 2 points off for every iPod/iPhone model not supported / where payment is necessary for update
Section C: Stars, products and ads. Maximum marks = 50m
Award 10m max, where 1m is earned for every developer or Apple guy who speaks during the keynote (including Jobs himself), whether through a video clip or in person
Award 10m max, where 2m is earned for every ad played, and 1m for every feature non-ad video clip played (Btw, this includes every time they play a video loaded on their demo unit).
Award 30m max, where 10m is earned for every product that Apple refreshes in the keynote (Mac, iPhone hardware, iLife, Apple TV, whatever), and 3m is earned for every Mac product mentioned from this list: iPod, MacBook, Mac Pro, iMac, Newton, Apple TV, iLife, iWork, MobileMe, Snow Leopard
So te overall maximum is 200m. Let's see how Apple fares next Wednesday, 27 January 2010!
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