Ok, we all know S'pore Idol just ended and d winner is Hady... (i didn't follow closely till d past 50 hrs).
Firstly, I am not amazed by Singapore Idol...
Don't get it? Look at Taufik...
Since he won Idol in '04, what has he been doing? sure, making a few TV appearance... sure, performed @ NDP... Sure, he released an album and attained platinum (or multi plat, for that matter)... Sure, he's been on 7-11 ads. Anymore?
You can practically count his achievements. No offence, but I think some other artist has done better than him. Stefanie Sun performed @ NDP 2x, released multiple albums, and had very high sales on all of those. She even made it regional.
If you ask me, Idol is just a show which:
a) find talent from the population who auditioned (3 in approximately 4k will make it. The top 3 shall make an album. a breakthrough is bound to happen) For this "breakthrough",...
b) overhype it so that people know which is the ONE, by letting people decide who they like, then call him an idol.
c) Saves money on advertising. Seriously, why advertise further down the road for 3 ppl who may release 'x' no. of albums each, when you can get free publicity? It's working. I'm talking about idol. More buzz = more recognition = more market penetration = more sales, even if 98% of the population aren't interested. Also, you may contradict, saying that preparing the show costs money. Sponsors can help, ya know... Mediacorp is helping... Dick, Ken (representing Hype Records), Big Gulp, Ja, Flo, they benefit. This whole thing is an AD, i tell ya!
In summary, Idol is a SMART marketing stratergy. Cheap as I may have described it, It is still a briliant idea which will continue to dumb the population down (including me, since I talk about it). Nevertheless, it is a good ad - one which we do not always hate. well, most of us.
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